Lefebvre joins ESPN STAR

J&M International vet to join sales operations and strategy

HONG KONG -- Jon Lefebvre has been appointed vice president, sales operations and strategy at ESPN STAR Sports, the pan-Asia sports TV joint venture between Disney and News Corp. He will be based in Singapore reporting to Charles Less, senior VP advertising and multimedia sales.

Lefebvre has 20 years of media sales and marketing and previously ran sponsorship consulting firm J&M International in Australia.