Lennon lives in ad for laptop charity


The morbid practice of re- animating celebrities for commercials has claimed another postmortem victim: John Lennon.

The singer-songwriter is urging viewers to support the charitable organization One Laptop Per Child. Thanks to digital technology, Lennon, who was shot to death 28 years ago, riffs anew on his song "Imagine."

"Imagine every child, no matter where in the world they were, could access a universe of knowledge," Lennon "says" in the ad. "They would have a chance to learn, to dream, to achieve anything they want. I tried to do it through my music, but now you can do it in a very different way. You can give a child a laptop and more than imagine; you can change the world."

The commercial launched Thursday and will be shown on donated broadcast and cable time, according to Reuters. Lennon's widow Yoko Ono reportedly has approved.

One Laptop Per Child donates solar-powered laptops to children in developing nations. It previously tapped such living celebs as NFL star Tom Brady and "Heroes" actor Masi Oka.

The resurrected Lennon is notable for the deliberate use of past tense, suggesting he is speaking from beyond the grave. (partialdiff)