LGBT Media Merger Sees Multimedia Platforms Acquire Rival
The deal aims to create the U.S. market's largest LGBT media company targeting niche audiences and money in New York, California and Florida.
LGBT media is merging with Multimedia Platforms, billed as the only publicly traded gay media company, acquiring California-based New Frontiers Media Holdings, LLC.
Terms of the deal were not disclosed, but Multimedia Platforms will expand its reach into the LGBT markets of New York, California and Florida. The acquisition aims to create the U.S. market's largest LGBT media company in the digital, print and streaming markets.
Multimedia Platforms' brands include the Florida Agenda, FunMaps, Guy magazine and Next magazine. Multimedia Platforms CEO Bobby Blair said the Frontiers Media buy allows his company to drop roots on the West Coast on Hollywood's doorstep.
"We now lead in three of the most populous LGBT states in the country — California, New York and Florida — and offer advertisers both national and international audiences,” Blair said in a statement. The acquisition aims to allow Multimedia Platforms to double its print circulation and build out its web traffic starting in 2016.
Multimedia Platforms president and group executive publisher Peter Jackson will remain in both roles, overseeing the publishing division. Frontier Media president and CEO Michael Turner becomes president of Multimedia Platforms’ digital media.
Turner also will continue as Frontiers' publisher. Frontiers Media works in the digital, mobile, streaming video, print and outdoor signage markets and is best known for the gay lifestyle magazine Frontiers, which relaunched in 2014.
Frontiers Media's live events business is active during the Style Fashion Week in Los Angeles, the LGBT film festival Outfest and Gay Days Anaheim at Disneyland and has a presence at the annual same-sex wedding expo.