Li launches lifestyle channel on MioTV

Malaysian-owned broadcaster bows on Singapore IPTV

HONG KONG -- Li, which claims to be Asia's first regional lifestyle channel in HD, got its broadcast premiere when it launched Wednesday on Singapore's MioTV.

The channel, whose name is short for 'Life Inspired' is owned by Malaysia's Li TV International, and operated by Li TV Asia, which has regional offices in Singapore and Hong Kong.

Programming will revolve around five themes -- food, home, wellness, travel and style -- and include the fourth season of "Iron Chef America," makeover show "Deserving Design" and "HGTV Design Star."