Licensing International Expo

June 10-12, 2008, Javits Center, New York City

June 10, 2008

License to print money for Disney
Branded entertainment merchandise has become an expanding business for those sector players who this week are showcasing their latest dolls, video games and other consumer product wares in the Big Apple. Full story

June 9, 2008

Hallmark inks licensing deal for CBS library
Jed Clampett could be an ornament hanging on your Christmas tree this year. Hallmark will get access to CBS Consumer Products' entire television library thanks to a licensing deal to be announced this week. Full story

SPECIAL REPORT: Hot entertainment properties make licensing lucrative
The Hollywood Reporter consulted with top branding agents and executives to identify the licensing Goliaths, the blockbuster properties and the brands to watch in the coming months.
Full story

In the battle of Lucas properties, "Star Wars" dominates
When it comes to movie merchandising, there's "Star Wars" and then there's everything else. Ever since George Lucas' 1977 intergalactic epic landed in theaters, fans have snatched up action figures, books, video games and numerous other products. Full story

June 6, 2008

Superheroes bulk up on licensing deals
As Licensing International Expo gets under way Tuesday at the Jacob Javits Center in New York, one thing is clear: Just as Spider-Man, the X-Men, Superman, Batman and Iron Man have taken over movie screens, they're also becoming powerful merchandising forces. Full Story