Lifetime stumps for 'Every Woman'


Lifetime Networks on Monday announced the launch of its fifth nonpartisan, multiplatform "Every Woman Counts" campaign to engage women in the political process as voters and future candidates.

Lifetime has formed its first-ever Every Woman Counts Coalition of women's media and advocacy groups in partnership with Hearst magazines Redbook, CosmoGirl! and Marie Claire and national nonprofit organizations representing more than 10 million women. The coalition will reach millions of women nationwide in efforts to get a record number of women to register and vote, to ensure that issues important to women are central to the national dialogue and to encourage women to run for elected office at all levels.

First launched in 1992 and now entering its fifth presidential election cycle, the 2008 "Every Woman Counts" campaign will encompass what Lifetime called its "most extensive on-air programming, digital content and grass-roots initiative to date." It will include a town hall and televised forum with presidential candidates focused on issues critical to women, such as child care and early learning, domestic abuse, pay equity and women's health.

As a central feature of the campaign, Lifetime is going cross-country asking women, celebrities and candidates what issue tops their agenda by completing the statement: "If I were president, I would ..." The responses will be highlighted in monthly on-air, broadband and video-on-demand vignettes and will be shared with candidates throughout the campaign to get their responses to these issues.

Lifetime will also conduct national polls, hold training sessions for women to learn how to run for elected office at all levels, host special events at both the Democratic and Republican National Conventions and kick off a voter registration and turnout drive including an on-air, bilingual public service announcement campaign.