Lionel Schaen dies; led sales at KCET


Lionel Schaen, director of sales at pubcaster KCET and a veteran of local television, died Wednesday at Cedars-Sinai Medical Center in Los Angeles after a long illness. He was 72.

Schaen served as treasurer and then president of the Hollywood Radio & Television Society and was chairman of the California Broadcasters Assn. He also was a professor at USC School of Cinema-Television and at Marshall Business School at USC.

In addition to his work at Los Angeles station KCET, Schaen served as general manager of KHJ-TV (now KCAL-TV) and director of sales for KABC-TV. He was one of the pioneers in interactive media and held the positions of president of pay TV service at Select TV, president of ACTV Interactive, director of domestic sales for the Harmony Gold Program Distribution Co. and president of Hubbard Broadcasting's USTV & USSB Satellite & Program Syndication.

"Lionel was a great friend and colleague," KCET president and CEO Al Jerome said in a statement. "He loved the television industry, and KCET was very fortunate to have such a passionate advocate for public broadcasting. This is a tremendous loss. On behalf of everyone at KCET, our thoughts and sympathies are with the Schaen family."

Schaen, a native of Brooklyn, N.Y., is survived by his wife, Jan; their son Harrison; two children from a previous marriage, Jeffrey and Caryn; and three grandchildren. The family requests that in lieu of flowers, donations be made to a cancer research organization.