Lionsgate to Bring 'Hunger Games,' 'Divergent' Attractions to New York's Times Square
The Hollywood studio will also introduce a 'Mad Men' dining experience and a 'John Wick: Chapter Two' shooting ride to 42nd Street, starting in 2019.
Lionsgate is offering its first indoor entertainment center in New York's Times Square in 2019, it was announced Thursday.
The studio is teaming with Spain's Parques Reunidos, a global leisure-park operator, to launch Lionsgate Entertainment City at 11 Times Square. The planned attractions include a Hunger Games-inspired Peeta's Bakery and The Capitol Confectionery; a flying-simulator attraction; a Divergent-themed obstacle course; and a John Wick: Chapter Two shooting ride where fans go head-to-head with a series of assailants.
The flagship Lionsgate indoor attraction also plans a Mad Men-themed dining experience, a theater for 4D film, live show experiences and virtual reality entertainment. Lionsgate film and TV property-themed attractions are also planned in the U.S. and elsewhere internationally as the Hollywood studio eyes movie and TV tie-ins to drive new revenue opportunities.
"We're delighted to kick off our partnership with Parques Reunidos in midtown Manhattan, and we look forward to extending our alliance to other major U.S. and European cities as we continue to grow our location-based entertainment business around the world," Lionsgate senior vp global live and location-based entertainment Jenefer Brown said in a statement.
Lionsgate's location-based entertainment business includes separate planned attractions in the U.S., Europe, the Middle East and Asia. The studio earlier announced the launch of the outdoor theme park Lionsgate Movie World at Jeju Island, South Korea.
Elsewhere, the indoor theme park Lionsgate Entertainment World is currently under development in Hengqin, China, and the Lionsgate Zone of the Motiongate theme park is slated to open in Dubai later this fall.