Lionsgate Expands Mobile Gaming Effort With 'Norm of the North'

'Norm of the North'

The studio has pacted with Splash Entertainment and Animoca Brands on its latest move into the gaming space.

The animated comedy Norm of the North, voiced by Rob Schneider and Heather Graham, is headed to computer screens.

Lionsgate is partnering with Splash Entertainment and mobile app creator Animoca Brands to launch two mobile games based on the film property. The studio will release the movie-themed games on the heels of Norm of the North arriving in theaters on Jan. 15.

The first multiplayer app aimed at kids will be entitled Norm of the North's Digit Dodge, while the second is a runner game that sees players dodge obstacles and rack up points in Norm's Arctic world and adventures in New York.

The pic, from director Trevor Wall, follows the exploits of fun-loving polar bear Norm and his three lemming pals who travel to New York to fight a land developer set to destroy their Arctic home. It also features the voice talents of Ken Jeong, Loretta Devine and Bill Nighy.

Lionsgate has North American rights to the film, the first feature by animated TV specialists Splash Entertainment. The Norm of the North games are the latest deal from Lionsgate's growing gaming division led by former Nerdist Industries CEO Peter Levin.

"As we build out our brands onto other platforms, it is mission critical for us that our filmmakers and the game developers work together to help create the best experience for our fans, and we are very pleased to have partnered with Animoca Brands and Splash Entertainment on these mobile games," Levin said Thursday in a statement.