Lionsgate Plans Home Entertainment Launch for 'God's Not Dead'
The distribution deal follows the religious-themed movie securing $60 million in theatrical box office.
TORONTO – It's billed as an antidote to Godless Hollywood and features an appearance by Duck Dynasty's Willie and Korie Robertson, so Lionsgate has picked up the home entertainment rights to the theatrical box-office performer God's Not Dead.
The deal with Pure Flix Entertainment will see Lionsgate secure the electronic sell-through, VOD, SVOD, pay-per-view and TV distribution rights for the U.S. market.
God's Not Dead, which sees Josh Wheaton play a student debating with his professor (Kevin Sorbo) over the existence of God, picked up $60 million at the domestic box office in spring 2014.
Now Lionsgate will make the religious-themed movie available on digital HD, VOD and pay-per-view Aug. 5, 2014, the same date the Blu-ray combo pack and DVD hit stores.
God's Not Dead joins a recent wave of faith-based theatrical movies, including Noah, that target religious audiences.
"The faith-based audience has a tremendous presence on social media and other online platforms, and we look forward to working with Pure Flix to craft an innovative roll-out campaign for God's Not Dead that capitalizes on our proficiency in the digital space and draws upon our partnerships with digital and traditional platforms alike," said Lionsgate president of worldwide television and digital distribution Jim Packer in a statement Thursday.
The film also stars Shane Harper and Dean Cain, with appearances by Christian music group Newsboys.
The deal was negotiated for Lionsgate by Marc Danon, senior vp acquisitions and business development, and for Pure Flix by David A. R. White and Thomas H. Vidal of Abrams Margolis Bergson LLP.