Lionsgate and Samsung Join Forces on 3D Movie Releases
The indie studio will use Samsung's proprietary technology to release "Crank," "Gamer" and "Bangkok Dangerous" in new formats.
TORONTO -- The 3D phenomenon has Lionsgate teaming up with Samsung Electronics to make theatrical 3D titles available in the home entertainment market.
The Consumer Electronics Show announcement will see the indie studio use Samsung's proprietary 3D image processing technology to deliver new 3D versions of Lionsgate action films like Gamer, Crank and Bangkok Dangerous.
Other theatrical titles will also be put in the pipeline for 3D conversion and release on DVD, Blu-ray, EST and VOD platforms.
"The home entertainment market is ripe for a premium technology like 3D, and consumers have consistently demonstrated their willingness to pay for added value," said Jim Packer, Lionsgate president of worldwide television and digital distribution, in a statement from Las Vegas.