Lionsgate Promotes Kerry Phelan to Global Franchise Management

Courtesy of Lionsgate

The move follows the studio licensing 'The Hunger Games' and 'The Twilight Saga' as outdoor attractions at a South Korea theme park.

Lionsgate is eyeing more movie tie-ins after the studio promoted Kerry Phelan to president of global franchise management, charged with driving new revenue opportunities for the Hollywood studio.

The move follows last week’s announcement that Lionsgate has licensed its Hunger Games, The Twilight Saga and Now You See Me movie franchises to become part of its first outdoor branded theme park, Lionsgate Movie World, at Jeju Island, Korea. Lionsgate in 2014 first hired Phelan, a former DreamWorks Animation consumer products head, to turn its movie franchises into new business lines.

Phelan, then named executive vp global franchise management and strategic partnerships, focused on film franchises, while also turning TV, home entertainment and other studio properties into new revenue streams. In her new role, Phelan will continue reporting to Lionsgate chief brand officer and president of worldwide marketing Tim Palen, helping to leverage Lionsgate’s diversified portfolio of film and TV properties across multiple platforms as new revenue streams.

Besides the planned Lionsgate Movie World theme park in Korea, the studio also has a Lionsgate Entertainment World indoor theme park under development in China, and a host of smaller indoor Lionsgate Entertainment City centers planned for the U.S. and Europe.

Lionsgate also recently launched a 125-city La La Land in Concert world tour, inspired by its Oscar-winning film. "Kerry Phelan is an astute strategist and brand builder who understands how to extend the life of our film and television properties by attracting partners and engaging fans around the world," Palen said in a statement.