Lionsgate taps Priscilla Pesci to run TV marketing

Company also promotes TV marketing exec Tori Crotts

Lionsgate has named Priscilla Pesci senior vp television marketing and Tori Crotts executive director of television marketing.

Formerly senior vp marketing at MGM Worldwide Television Group and most recently head of her own marketing firm, Pesci will oversee all aspects of domestic and international marketing for the studio's television division, reporting to Peter Iacono, Lionsgate's managing director of international television.

Crotts, who most recently was director of television marketing, will assume an expanded role in creative services and international markets.
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