Lionsgate's Telltale Games Names Pete Hawley as CEO

Gene Page/AMC
'The Walking Dead'

The former Zynga and Electronics Arts exec will oversee the 'Walking Dead' game developer and publisher backed by the Hollywood studio.

Former Zynga executive Peter Hawley has been tapped as president and CEO of Telltale Games, Lionsgate's game developer and publishing partner, the Hollywood studio said Thursday.

Telltale Games has created video games for IP like Robert Kirkman’s The Walking Dead, Mojang’s Minecraft, HBO’s Game of Thrones, DC Comics’ Batman and Marvel’s Guardians of The Galaxy.

Hawley most recently served as senior vp and general manager of games at Zynga during its corporate turnaround. Before that, he was CEO and co-founder at augmented reality and location gaming pioneer Red Robot Labs, and had earlier executive stints at CrowdStar and Electronic Arts.

"Pete Hawley is widely regarded as a forward-looking executive with a strong grasp of where the interactive entertainment business is heading," Lionsgate CEO and Telltale board member Jon Feltheimer said in a statement.

Telltale Games co-founder and current CEO Dan Connors is taking an advisory role as Hawley takes control of the company. Lionsgate diversified into the gaming space two years ago with a major investment in Telltale, with an eye to creating TV/game hybrids based on the studio's intellectual property.

Lionsgate earlier invested in Finnish games developer Next Games to develop mobile and social media games based on its existing properties. That followed the studio naming Peter Levin as president of interactive ventures and games to help turn Lionsgate IP like The Hunger Games and Divergent into mobile and social platform games.