Lippin, jLine form partnership

Expands PR company's business in several areas

The Lippin Group has entered into an exclusive brand-focused alliance with the jLine Group, an event development and entertainment marketing firm.

The partnership will expand Lippin's Brand2Hollywood unit in the areas of event development and production, programming brand integration and product placement.

Dick Lippin, chairman and CEO of the eponymous PR company, and JL Pomeroy, president and founder of jLine, will oversee the relationship.

The Brand2Hollywood unit, headquartered in Los Angeles, was formed in 2006 as an extension of the Lippin Group's representation of corporate sponsors in TV, film and music. Pomeroy will work closely with the unit's executive vp, Jennifer Price, and vp Alex Lippin.