'Little Critter' Kids Book Series Headed to TV

Little Critter - H - 2016
Courtesy of Little Critter

9 Story Media Group has been tapped to turn author Mercer Mayer's popular animal characters in Critterville into an animated series.

The popular Little Critter kids picture book franchise is getting into the animation business.

Little Critter LLC, which controls the Little Critter book property from author Mercer Mayer, and Snyder Media Group have tapped 9 Story Media Group to produce a new TV cartoon based on a cast of animal characters in Critterville.

The deal was negotiated by former Turner Broadcasting exec Stuart Snyder. Mayer has sold over 200 million Little Critter books worldwide, with around 100 titles released in China just this year.

Around 40 half-hours of a Little Critter animated series is planned, to be shopped to broadcasters worldwide by 9 Story. The Canadian animation studio also will control worldwide distribution and merchandising rights for the series, with the exception of publishing and digital media content, which remain with Little Critter LLC.

"With their capabilities across CG and 2D animation, commitment to quality storytelling and long-standing track record in international distribution, 9 Story has the passion and know-how to make a Little Critter series a hit show around the world," Stuart Snyder said Tuesday in a statement.

9 Story is best known for TV shows like Daniel Tiger’s Neighborhood, Almost Naked Animals and Camp Lakebottom.