Live Dating Series From NBCUniversal's Telemundo to Stream 24/7 (Exclusive)
'Love Clicks 24/7' will be a bilingual reality series during which the potential love interests will be live-streamed around-the-clock.
Telemundo is bringing a digital spin to the classic reality dating format.
The Spanish-language network, which is owned by NBCUniversal, is planning a digital dating series with Endemol Shine North America's Latino division called Love Clicks 24/7, in which contestants will be filmed live around-the-clock for eight weeks.
Love Clicks will follow three men and three women in Miami who are all searching for love. At various points the men and women will each think they have the upper hand, but it will actually be the audience that votes for their favorite love story.
Peter Blacker, executive vp digital media and emerging business at NBCUniversal Telemundo Enterprises, tells The Hollywood Reporter that a dating series presented a way for the company to tap into universal themes that would connect with audiences. "The role that digital devices play in the dating process today, it's very different than it was five years ago," he notes. "Having a reality concept that allows the audience to use digital and social to determine the outcome, it seemed like a really organic connection to that genre."
The series will use multiple cameras to provide different angles on the action over the course of the project, which will be available in both English and Spanish. Telemundo will distribute Love Clicks on a dedicated mobile site and will also push content out across Facebook, Instagram, Snapchat and YouTube. The network is looking for advertisers to sponsor weekly reward challenges during the series, which will be presented at Telemundo's May 15 upfront.
Blacker adds that the goal is to reach an audience demographic that he calls "Generation M," because they are mobile, multicultural and millennial. "We're very focused on how to serve this group," he says.
While Love Clicks will be a digital-first project, Blacker says he is working with the team at the Telemundo network to include look-ins at the competition that would air on linear. Telemundo has been a ratings boon for NBCU over the last year, beating Spanish-language broadcasting rival Univision on many nights for the first time in its history.
The project comes as many technology platforms, especially Facebook and YouTube, have placed an emphasis on live video. Dating has also become a popular genre for digital video platforms like Snapchat, which has picked up three different relationship-themed unscripted series to run on its Discover platform where publishers' feeds of video and editorial content refresh every 24 hours.
The Telemundo project will stand out in part because of its bilingual broadcast. Notes Blacker: "We needed to create an opportunity for the full spectrum of U.S. Hispanics to engage in this program, and being bilingual was critical."