Live gate is a whopper as well


Floyd Mayweather Jr. and Oscar De La Hoya are generating a lot of revenue on the ground, too.

Available tickets for their Cinco de Mayo bout, at a range of $150-$2,000, sold out in three hours and generated a record live gate of $19 million. The MGM Grand Garden Arena in Las Vegas holds about 16,000 seats.

The 1999 rematch between heavyweights Lennox Lewis and Evander Holyfield at the Thomas & Mack Center in Vegas generated the previous record gate of $16.8 million off 17,078 seats.

"The publicity and overall exposure we receive from hosting this fight shows exactly how strong the fans' demand has been for an event such as this," said Richard Sturm, president and COO of MGM Mirage Entertainment and Sports.

In addition to the live gate, another 20,000 or so fans will pay $50 a pop to watch the closed-circuit telecast at such Vegas hotels as Mandalay Bay, the Mirage, Treasure Island, the Luxor, Monte Carlo and Circus Circus.

The fight also has landed sponsorships with Southwest Airlines, Rock Star energy drink, Tecate beer and Cazadores tequila, valued at more than $10 million in cash and media.