Live Music Events and Documentaries to Sing in Cinemas

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London- and L.A.-based production banner Mr. Wolf teams with Arts Alliance to beam alternative content into movie houses with Ridley Scott Associates' "Springsteen & I" on an upcoming roster.

LONDON -- Production and finance banner Mr. Wolf, which has offices in L.A. and the British capital, is to move into the alternative content space with a focus on live and recorded feature length music content.

Backed by digital cinema specialists Arts Alliance Ventures, the company plans to produce, co-produce and manage distribution of single events and music-based features, including Ridley Scott's RSA produced Springsteen & I documentary.

Mr. Wolf plans to distribute to movie theaters across the globe via partners including Arts Alliance Media and handle its own downstream distribution through home entertainment, digital and TV partners.

The outfit already pushed out Andrea Bocelli: Love in Portofino, a concert by the opera star produced by Sugar Srl, PBS and Universal Music Group International.

The film reached 56 territories on Valentine’s Day and Mother’s Day.

Next up is Springsteen & I, the Ridley Scott Agency-produced Bruce Springsteen feature, set for July 2013.

Benjamin Cooley, a former producer at Shine America and partner at Jack Black’s production company, Electric Dynamite, will work on U.S. acquisitions and production from Los Angeles, the company said.

The founding management team is led by Mr. Wolf CEO Alfred Chubb, a former Paramount Pictures and HTC exec, alongside directors Yogita Puri and Barry Clark-Ewers, previously of Universal and Red Bull.

Said Chubb: "The music feature film and live events business has never fully capitalized on the benefits of proper windowing and film marketing. Our team brings a wealth of studio and independent expertise to producing and releasing these features to audiences across the world."

Mr. Wolf chairman and former U.K. Film Council CEO John Woodward, speaking on behalf of investor Arts Alliance Ventures, said the migration of the cinema business from 35mm to digital is now in its final phase.

"This is one factor that helps explain the increasing percentage of box office going to alternative content worldwide," Woodward said. "We are thrilled that the dynamic Mr. Wolf team will now be making cultural events accessible across the world and helping to attract new and existing cinema-goers into theaters."