Live Nation in Talks to Host Concerts at London Olympic Stadium (Report)

Olympics Dominate Euro Ratings

The London 2012 Olympic Games, which wrapped up with a star-studded closing ceremony Sunday, set ratings records around the world.  NBC's controversial tape-delay coverage drew more than 219 million viewers over 17 days, making it the most watched event in U.S. television history. It was a similar story in Europe, where London 2012 become "the most watched Olympics in history," according to the European Broadcasting Union, with coverage on European public broadcasters easily beating out ratings from Beijing 2008 and online viewing skyrocketing to record highs.

The live events giant last year decided to stop putting on gigs at Hyde Park in the British capital.

Live events giant Live Nation is in conversations to host concerts at London's Olympic Stadium as early as this summer, the Guardian reported.

It was not immediately clear if Live Nation is in exclusive talks. But the paper said that Live Nation would likely organize concerts in the main stadium, as well as other parts of the Olympic park complex.

A spokeswoman for the London Legacy Development Corp. said the organization was continuing to explore options with event organizers to bring concerts to the stadium. "These talks are ongoing and an announcement will be made in due course," she said. Live Nation declined to comment.

The live events giant last year decided to stop putting on gigs at Hyde Park in the British capital. Several Hyde Park concerts, including one by Bruce Springsteen, last year were cut short due to a noise curfew. The firm also criticized a flawed tender process and rising costs.

The Olympic Stadium in East London is scheduled to re-open with concerts over the July 27-28 weekend, which marks the first anniversary of the opening of the Summer Games in the city.

English soccer club West Ham also currently has the opportunity to boost its offer to make the Olympic Stadium its home field. A Live Nation deal is believed to be negotiated separately from the soccer arrangement.

A redevelopment of the stadium is expected to cost $260 million-plus and add a full roof.

Twitter: @georgszalai