Logo adds 'downelink' to online stable


MTV Networks' Logo announced Wednesday that it will acquire DowneLink.com, a multicultural lesbian, gay, bisexual and transgender social networking site.

The site will join Logo's other affiliated websites including Happiestgaycouple.com, visiblevote08.com, NewNowNext.com, AfterEllen.com and 365gay.com.

The acquisition is part of MTV Networks' continuing strategy to serve niche-oriented audiences online.