'Lombardi' Producers Prepping Broadway Play About Larry Bird, Magic Johnson

The basketball greats will help out with the new production, which is targeted for a 2012 opening.

Magic Johnson and Larry Bird are headed to Broadway.

Fran Kirmser and Tony Ponturo, the producers behind the Broadway play Lombardi, which revolves around the legendary Green Bay Packers coach Vince Lombardi, are prepping a play about the two basketball greats, the New York Times reported.

Magic/Bird will center on the on-court rivalry and friendship between Bird and Johnson, from 1979 to the 1992 Olympic Dream Team.

Eric Simonson (Lombardi) will write the play based on interviews with the two former players. It will be produced in association with the NBA, which will provide marketing and footage.

"I just remember growing up and being so inspired by the way they played against each other," Kirmser said. "It was an extremely competitive relationship but it was also a respectful one."

The producers are targeting a spring 2012 opening on Broadway.

"One of the things we learned from Lombardi is that if you bring content to Broadway that will interest the consumer, maybe people who don’t go to Broadway will come," Ponturo said. 

"Lombardi" has been a solid draw since its fall debut.