London 2012: Olympics Drive BBC Sports Web Site to Record Day

The first day of Olympic competitions drew 7.8 million unique visitors and more than 1 million video users.

LONDON - The sports section of the BBC's web site had a record traffic day on Saturday, the first day of the London 2012 Summer Olympics.

"Record day for @BBCSport on Sat," a spokesman tweeted Sunday afternoon.

He said that the sports site reached 7.8 million unique browsers globally on the first day of Olympic competitions. About 5.6 million of the users came from within the U.K., he said.

The spokesman didn't detail the site's previous record for unique visitors.

The BBC sports site also attracted 1.1 million video users on Saturday and a total of 3.3 million video plays, according to the spokesman. Observers had predicted that the BBC would set various TV and online records given that the Olympics are taking place in the U.K.

Earlier on Sunday, the public broadcaster had said that it drew a peak audience of 8.7 million TV viewers Satursday night, exceeding its top-rated 2008 Summer Games broadcasts. 


Twitter: @georgszalai 

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