London Film Festival gets cash injection

$2.7 mil secured over three years from U.K. Film Council

LONDON -- The Times BFI London Film Festival secured £1.8 million ($2.7 million) from the U.K. Film Council's lottery fuelled cash pool over the next three years.

The cash injection will be dished out to fund "innovative ways to allow audiences across the U.K. to access and share in the festival, allow the festival to drive forward its ambition to become a recognized destination where the international industry does business, and allow it to compete with other major international festivals," the Council said.

It is hoped the funding boost will help the event attract more premieres to the festival lineup and will also be used to create an online virtual presence for the event.

U.K. Film Council CEO John Woodward said his organization chose to pump the funds into the event as part of its commitment to bringing "a broader range of film to a wider audience" here in the U.K.

LFF festival director Sandra Hebron said: "Alongside our plans to raise the international profile and value of the event as a launch pad for films in Europe, initiatives such as the re-focused awards will reward imagination and creativity in film-making, and the development of our online and London-wide activities will significantly increase the number of people who can enjoy and engage with the festival."

The 53rd edition of the festival will run Oct. 14 through 29.