London, Melbourne markets join forces

PFM, 37 South form international partnership

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BERLIN -- U.K. government-backed screen agency Film London's annual production finance market has formed a strategic partnership with the Melbourne International Film Festival's 37 South market, the parties said Monday during the European Film Market.

This year's edition of the Film London Production Finance Market is set to take place Oct. 21-22 in the British capital in association with the Times BFI 53rd London Film Festival.

The only event of its kind in the U.K., the PFM aims to connect producers and major financiers in a bid to encourage financing relationships.

The deal with 37 South is the first southern hemisphere partner the PFM has pacted with. PFM organizers said following a pilot year, Rome International Film Festival will also continue as a partner.

Film London chief executive Adrian Wootton said in Berlin that such international partners are key to the success of the event.

"At a time when there is so much uncertainty in independent film finance, it is vital Film London and our partners continue to deliver an event where financiers are confident they will have access to quality film product from the U.K. and around the globe," he said.

37 South is Australia's only film co-financing market during an international film festival.

Rome's New Cinema Network, held at the Rome International Film Festival, also will run this year with PFM as a partner.

PFM is also backed by the London Development Agency, U.K. Film Council, U.K. Trade & Investment, City of London Corp. and consultancy peacefulfish.