London's Selfridges to Become First Department Store to Open Permanent Cinema

Selfridges - H - 2019
Credit: Selfridges

The three-screen theater is set to open in Selfridges' flagship London store on Oxford Street.

Selfridges, the iconic British department store that opened in 1908, is to launch a permanent cinema within its flagship premises on London's Oxford Street. 

The move will make Selfridges the first department store anywhere in the world to install a permanent theater. 

The Cinema at Selfridges, which will have an entrance within the store as well as direct access from the street, will be a three-screen facility that will operate all year round. It is set to schedule a mix of blockbusters and independent films. 

"We are delighted to announce the launch of our very own Selfridges cinema within our London Oxford Street store later this year," said Selfridges managing director Simon Forster. "For us this is a very exciting yet natural extension to what Selfridges does, which is to provide customers with an extraordinary experience all year round."

The Cinema at Selfridges is the result of a partnership with independent boutique cinema the Olympic Studios, which has two London locations.

The origins of Selfridges were adapted into the ITV/PBS drama Mr. Selfridge, starring Jeremy Piven as its retail magnate founder, Harry Gordon Selfridge.