Longer Clips Coming to Twitter, Vine in Video Push

AP Images

Twitter is more than tripling its video limit from 30 seconds to 140 seconds.

Like nearly every social media platform available, Twitter is making video a priority and has unveiled a number of updates designed to encourage the posting and consumption of more video. 

The San Francisco company announced Tuesday that it is more than tripling its video limit from 30 seconds to 140 seconds (in keeping with its 140-character limit). 

That update is also extended to Twitter-owned Vine, but with a catch. The app, known for its six-second video limit, will soon allow a small group of its creators to post additional videos that are up to 140 seconds in length. Many Vine stars use the short clips to promote a longer video elsewhere, and this update allows them to keep that longer video within the Vine ecosystem. A Twitter blog post explains the change as "turning the six second Vine into a trailer for a bigger story."

Twitter says video tweets on have increased by more than 50 percent since the beginning of 2016. To make it easier for users to find those tweets, the company is rolling out a dedicated video hub that will suggest other videos and Vines. Tapping on a video within the Twitter timeline will take users to a full-screen viewing experience and recommended videos page. 

The conversation around video would be incomplete without pointing to the class of creators who post original videos and drive conversations on the platform. And Twitter isn't leaving them out of its big update. The company has developed a new app, Twitter Engage, for top creators to interact with their fans, grow their audience and monetize their content. Facebook launched a similar app, Mentions, for its verified users in 2014. 

Vine will also explore how to help its stars, who have been vocal about their inability to make money via the app like their counterparts on YouTube do, monetize their content through the video advertising program known as Twitter Amplify Open. This would mark the first time Vine stars are able to earn revenue directly through the app.