Longtime publicist Regina Gruss dies

Former AMPAS board member was 84

Regina Gruss, a longtime studio and independent publicist and former member of the board of governors of the Academy of Motion Picture Arts and Sciences, died Aug. 1 at her home in Los Angeles from complications of Alzheimer's disease. She was 84.

Gruss began her movie career in 1957 at MGM as the unit publicist on Doris Day's "Please Don't Eat the Daisies," remaining at that studio for 8 1/2 years. She moved to Fox, where her credits included "Valley of the Dolls" (1967) and "The Prime of Miss Jean Brodie" (1969), then joined the Allen/Ingersoll Public Relations Co.

As an independent publicist in the '70s, the Chicago native worked on a number of big films including such Ray Stark productions as "Funny Lady" (1975), "The Sunshine Boys" (1975), "The Goodbye Girl" (1977) and "California Suite" (1978). She also handled unit publicity chores on Robert Altman's "California Split" (1974).

In 1979, Gruss was named vp for advertising and publicity for Marble Arch Prods.

In addition to serving on the Academy's board, Gruss in 1979 received the Publicists Guild's Les Mason Award, its top honor, after having been named its Independent Publicist of the Year three other times.

Gruss is survived by a cousin, Patricia Malinauskas. Donations in her name may be made to the Roze Room Hospice in Los Angeles.
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