L'Oreal's First Hijab-Wearing Hair-Care Ambassador Steps Down Over "Anti-Israel" Tweets From 2014
"I've decided to step down from this campaign because the current conversations surrounding it detract from the positive and inclusive sentiment that it set out to deliver."
L'Oreal hair-care's first hijab-wearing ambassador, beauty vlogger Amena Khan, is stepping down from the campaign after "anti-Israel" tweets she posted in 2014 surfaced.
On Monday, Khan removed all campaign images from her Instagram and posted an apology in which she announced that she will no longer work with the brand. "I deeply regret the content of the tweets I made in 2014, and deeply apologise for the upset and hurt I have caused," she said. "I recently took part in a campaign, which excited me because it celebrated inclusivity. With deep regret, I've decided to step down from this campaign because the current conversations surrounding it detract from the positive and inclusive sentiment that it set out to deliver."
The offending tweets are no longer displayed on Khan's Twitter account, although alleged screenshots of them have surfaced.
Amena Khan was chosen by @LOrealParisUK to model for the company’s newest hair product campaign. However, a search of Khan’s Twitter account raises questions about the appropriateness of making her the face of the new campaign. Khan frequently espouses anti-Israel views. pic.twitter.com/ynMQ7dfjXJ— Aisha Murtad (@UmmAlMumineen) January 19, 2018
In a statement to CNN, a L'Oreal spokesperson noted that the company agrees with Khan's decision to step down from the campaign.
"We have recently been made aware of a series of tweets posted in 2014 by Amena Khan, who was featured in a UK advertising campaign," said the spokesperson. "We appreciate that Amena has since apologized for the content of these tweets and the offence they have caused. L'Oréal Paris is committed to tolerance and respect towards all people. We agree with her decision to step down from the campaign."
Khan was widely praised when the news of her appointment as a hijab-wearing spokesmodel was announced last week. The vlogger, who has 578k Instagram followers, was featured in the Elvive campaign, for which Winona Ryder is also an ambassador.
This isn't the first time that a beauty vlogger turned ambassador has been reprimanded for comments made on Twitter. Last year, Cover Girl's first-ever Cover Boy, James Charles, was entrenched in controversy after tweeting, "I can't believe we're going to Africa today omg what if we get Ebola?"