Loren Schwartz headed to Screen Gems

Sony vet is new EVP of marketing at label

Screen Gems has named creative advertising veteran Loren Schwartz executive vice president of marketing of the Sony Pictures label.

Schwartz is a Sony vet who worked on Columbia's slate for more than 14 years and developed numerous campaigns for the studio including the advertising for "Superbad," "Paul Blart: Mall Cop" "Pineapple Express" and the upcoming "Grown Ups." His most recent post was senior vice president of creative advertising at Sony.

In his new role, Schwartz will oversee the creation of trailers, posters, television ads, and other marketing materials that support the theatrical release of films from Screen Gems. The company's upcoming movies include "Takers," "Resident Evil: Afterlife," "Country Strong," "Easy A," "Priest," "The Roommate," and "Burlesque."

Before joining Sony Pictures Entertainment in 1996, Schwartz served as manager of creative advertising at Fox Searchlight, beginning his career at Trimark Pictures.
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