Lorne Michaels' Broadway Video to Launch Latino-Focused Digital Studio
Mas Mejor will launch in January 2016 with short-form comedy content from 'Saturday Night Live' alums Horatio Sanz and Fred Armisen.
Lorne Michaels' Broadway Video has tapped two Saturday Night Live alums to help build out a new digital studio focused on Latino audiences.
Horatio Sanz and Fred Armisen will work with emerging talent to develop short-form comedy content for Mas Mejor, which will launch in January next year. Among the people who will incubate projects for the studio are Viner David Lopez and stand-up comic Gina Brillon. Mas Mejor will also work with comedy troupe Room 28 and source talent with the help of Adriana Bello's What A Bear production studio and Lemon Films' Bill and Fernando Rovzar.
Programming will include weekly short-form comedy series, topic videos and editorial content presented in a mix of Spanish and English. Broadway Video is partnering with NBCUniversal Telemundo Enterprises to distribute the content and develop sponsorship opportunities.
"We're excited to work with Telemundo Digital and our other soon-to-be-announced distribution partners to provide a platform for the many talented Latino performers and creators here and abroad," said Broadway Video Enterprises president Britta von Schoeler, President. Added Peter Blacker, executive vp digital media and emerging business at NBCUniversal Telemundo Enterprises: "We constantly look for new ways to connect with Hispanic audiences. Partnering with Broadway Video on this launch represents our first move into multi-platform comedy and should be very well received by audiences and advertisers alike."
Broadway Video, the production company behind SNL and The Tonight Show Starring Jimmy Fallon, has also branched out into digital through online comedy network Above Average, which has created shows for IFC and PopSugar.