Lorne Michaels to Get Cannes Lions Entertainment Person of the Year Honor

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Lorne Michaels

The 'Saturday Night Live' producer will receive the inaugural award and also give a keynote on disruption in the entertainment industry during the annual "festival of creativity."

Saturday Night Live producer Lorne Michaels is set to receive the inaugural Entertainment Person of the Year honor at the Cannes Lions as the advertising festival expands its entertainment-centric programming.

The new prize at the former ad confab, now re-branded as the “Festival of Creativity,” is set to focus on an “individual whose creativity inspires others to produce truly compelling, meaningful and entertaining content.”

“We’re delighted to present this very special award to Lorne Michaels," said Cannes Lions chair Philip Thomas. "An esteemed industry legend, he is an individual who perfectly illustrates the impact of great storytelling and culture, which can support the marketing and communications industry to strive for creative excellence and engage and inspire audiences across the world.”

The celebration is set for June 20, and Michaels will also give a keynote speech entitled “In a World of Disruption, Storytelling Wins” earlier in the day.

Last year's event was somewhat muted compared to previous, more star-studded editions, but Conan O’Brien, Kevin Costner, #MeToo founder Tarana Burke and Emmy winner Lena Waithe added star power.

This year's Lions entertainment lineup includes Jeffrey Katzenberg, Meg Whitman, Alfonso Cuaron, Shonda Rhimes and Jeff Goldblum, among others. It will take place in Cannes June 17-June 21.