Louis Vuitton Bond Street Boutique Displays British Artists' Olympic Designs
London was used as an inspiration for the artwork, which reflects the key values of the games: respect, excellence, friendship, courage, equality and determination.
In celebration of London hosting this year's Olympic and Paralympic Games, the Louis Vuitton store on the city's Bond Street will exhibit a collection of specially commissioned prints by British artists.
The exhibition begins on July 9 and ends on September 11 at 160 New Bond Street.
Since 1912, each city that hosts the Olympics has selected one or more posters to celebrate the Games. This year, a large group of twelve artists were chosen by the commissioning panel.
The artists responded to the commission's request to use London as a source of inspiration, while interpreting the key values of the Olympics and Paralympics: respect, excellence, friendship, courage, equality and determination.
The artists include Bob and Robert Smith, Sam Morris, Anthea Hamilton, Bridget Riley, Fiona Banner, Martin Creed, Rachel Whiteread, Michael Craig-Martin, Gary Hume, Tracey Emin, Chris Ofili, and Howard Hodgkin.
To see all the varying interpretations, click here.