It's love at first 'Sight'

USA's most-watched series bow since '04

"In Plain Sight" was in 5.3 million viewers' sights Sunday night.

The USA Network drama series got off to a good start in its 10-11:16 p.m. debut, becoming the channel's most-watched series premiere since "The 4400" in July 2004.

Compared with more recent USA series bows, "Sight" bested last summer's debut of "Burn Notice" by 32%. "Notice" averaged 4 million in its series premiere June 28, a Thursday. "Sight" also outperformed the Oct. 4 network debut of "Law & Order: Criminal Intent" (3.8 million) by 40%.

In the key demos, "Sight" averaged 2.3 million in adults 18-49 and 2.6 million in adults 25-54, Nielsen said. That's an increase of 16% in 18-49 and 17% in 25-54 over "Notice's" premiere and an increase of 36% in 18-49 and 34% in 25-54 over "Criminal Intent."

USA said "Sight" marked the time period's best performance in the demos since the Season 2 premiere of "4400" in June 2005. In addition, the male/female skew among the key adult demos was nearly even. (partialdiff)