Ludia tapped for 'Price Is Right' game


TORONTO -- Canadian new-media producer Ludia Inc. will soon come down the aisle with a video game based on the game show "The Price Is Right," to be developed in partnership with TV producer FremantleMedia.

As FremantleMedia searches for Bob Barker's replacement as host of "Price," Montreal-based Ludia on Monday said it has been tapped to produce a "Price " game that will bow on a host of PC platforms in December.

The game, to be developed as part of a multiyear, exclusive agreement between Ludia and FremantleMedia, will include elements from the long-running game show, including the opening "Come on Down," the spinning of "The Wheel" and the final "Showcase Showdown."

Prices and prizes in the video game will be based on real-world merchandise, enabling product placement opportunities.