Luxury Watch Brand Hublot Partners with Sprint Star Usain Bolt for Charity

Nate Christenson
Bolt at the Hublot after-party at Mr. C in Beverly Hills

The Swiss company donated $100,000 towards the Jamaican Olympic stars charity for kids' health and fitness

Luxury Swiss watchmaker Hublot partnered with its ambassador Usain Bolt — the 25-year-old Jamaican sprint star nicknamed “Lightning Bolt” — for the Hublot Race Challenge Sept. 27. Hublot (the first watch brand to fuse precious metals with functional rubber) had a ribbon-cutting ceremony the same day to celebrate their new Beverly Hills boutique.
The event, held at the Greystone Mansion was hosted by sports personality Neil Everett. It brought together 10 kids from Star Education — a non-profit organization providing after-school programs — to participate in a race against Bolt himself. 

Hublot, one of Bolt's sponsors, donated $10,000 for each child who beat the runner to the finish line. Bolt, who joked about a pulled hamstring, ended up coming in last.

The money will go to the Usain Bolt Foundation to help with education and health programs in Bolt's native Jamaica. Organizers said they hoped the event would help increase awareness about the importance of physical activity. Also, Hublot and Bolt announced the launch of the Star "Games," a summer track-and-field competition program they are supporting for the nonprofit to begin in 2012.

Bolt said: “Hublot’s constant efforts to share its success with the worldwide community have always inspired me. I am proud to join them in spreading that message of love and to celebrate their new boutique.”

Following the race challenge, which raised a total of $100,000, Hublot fans, including Mike and Michelle Epps, gathered at recently opened restaurant hotspot Mr. C.’s to view the new collection of the brand’s watches and toast the recently opened Beverly Hills store and the boutique's Greg Simonian.

Another Hublot fan is 50 Cent. Earlier this week, the rapper tweeted that his pal, Floyd Mayweather gifted him with a new Hublot watch. The boxer can afford it. The welterweight recently made at least $25 million from his victory over Victor Ortiz in Las Vegas on Saturday, Sept. 24.

Tweeted 50 Cent: "Look what my boy @FloydMayweather got for me. Cool its called king power SK." 50 Cent's King Power Zirconium (seen below) with 126 diamonds (1.29 ct) and a black rubber strap sells for $33,900.