Machinima Strikes Deal to Bring Exclusive Content to Vimeo
Under the pact, select Machinima creators will be eligible to receive funding from Vimeo in exchange for exclusive distribution on the streamer's VOD platform.
Vimeo is looking to bring more exclusive content to its video-on-demand platform through a deal with Machinima.
Under the pact, Machinima's network of more than 30,000 creators will be given access to the streamer's Vimeo On Demand self-distribution platform. Vimeo On Demand will become the preferred transactional VOD platform for Machinima and will be integrated into Machinima's Console Talent Management system, which provides analytics, social tools, supports and other tools.
Added Vimeo CEO Kerry Trainor: "We are very excited to put the Vimeo platform to work for Machinima's global talent community."
Vimeo has been making efforts to bolster its relationship with YouTube creators. In January it announced a similar deal with Maker Studios.