'Madagascar 2' returns to top of DVD chart
Newcomer 'Day the Earth Stood Still' lands at No. 4Fueled by price promotions at major retailers, Paramount Home Entertainment's release of the DreamWorks hit "Madagascar: Escape 2 Africa" vaulted to the top of the national home video sales chart for the third time after 10 weeks in stores.
The animated family film beat a high-octane newcomer, 20th Century Fox's "The Day the Earth Stood Still," which rode a $79.4 million boxoffice gross to debut at No. 4 on the Nielsen VideoScan First Alert sales chart.
Also outselling the sci-fi feature its first week in stores: Walt Disney Studios' "Bedtime Stories," at No. 2, and "Bolt," also from Disney, which in its fourth week in stores took the No. 3 spot.
The previous week's top seller, 20th Century Fox's "Marley & Me," slipped to No. 5.
"The Day the Earth Stood Still" did capture the top spot on Home Media Magazine's video rental chart for the week ending April 12, with the previous week's top renter, "Marley & Me," slipping to No. 2, though it did still generate 67.8% as much rental activity as the week's No. 1 rental.
"The Day the Earth Stood Still" easily topped the Nielsen VideoScan Blu-ray Disc chart, selling twice as many copies as second-ranked "Bedtime Stories." Nielsen data shows 21% of the sci-fi hit's total sales were on the Blu-ray Disc format.