'Madagascar' breaks Russian b.o. record

Best UPI opening in territory, before U.S. debut

MOSCOW -- A week ahead of the film’s U.S. release, Universal Pictures International has reported that “Madagascar: Escape 2 Africa” grossed 75.9 million rubles ($2.8 million) during its first day, Friday Oct. 31, in theaters in Russia and CIS countries (except for Ukraine), becoming the company’s most successful start in the region to date.

“Madagascar’s” boxoffice gross on the opening day also became the second best performance of any film in Russia of all time.