Support Pages Pop Up Following Madonna Badger's Christmas Day Tragedy

Madonna Badger Headshot - P 2011
Daniel Acker/Bloomberg via Getty Images

Madonna Badger Headshot - P 2011

Messages have poured in from all over the world on Facebook groups, most notably "Support Madonna Badger & Family" with more than 550 members.

Several support pages popped up after news broke that fashion advertising executive and Badger & Winters Group founder Madonna Badger lost her three young daughters and her parents after a devastating fire on early Christmas morning.

One Facebook support page, "Support Madonna Badger & Family," had a simple but heartfelt message: "A group for survivors and friends of Madonna Badger's Family and Friends. We will brainstorm and pool ideas for her recovery from her unimaginable, devastating loss."

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By Tuesday evening, the group had roughly 551 members, with messages from various people. One message from user Rachael Gluck read: "Maybe some solice [sic] can be found in knowing they are in heaven together. Her parents will look after them. Madonna is in my prayers. My heart goes out to her. I cant begin to imagine her pain. God bless her."

Messages came from people all over the world, including Malaysia and North Carolina.

Another group, with about 200 fewer members, "To help Madonna Badger," provided information on the fatal Christmas fire, though it did not have as much engagement as the first group.

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Badger's Stamford, Conn. home caught fire in the early hours on Christmas day, killing her three daughters and parents. Badger was able to escape the blaze along with contractor Michael Borcina.

"We heard this screaming at 5 in the morning," the Badgers' neighbor Sam Cingari Jr. said. "The whole house was ablaze and I mean ablaze."

It is believed that the cause of the fire was associated with a fireplace in the home, it was reported Tuesday. Michael Pavia, mayor of Stamford, called the blaze "fireplace-related" and said foul play was ruled out.

The five-bedrom waterfront house, located in Shippan Point, an affluent neighborhood on Long Island Sound, was purchased last year for $1.725 million.

Badger's ad company, which she founded in 1994, has worked with Proctor & Gamble, CoverGirl, A/X Armani Exchange, Emanuel Ungaro and Vera Wang. She is also credited with conceiving the now-iconic Mark Wahlberg (then Marky Mark) and Kate Moss underwear ads for Calvin Klein when working at its in-house advertising agency CRK.