It's Official: Madonna Will Perform During Super Bowl XLVI Halftime Show (Video)

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Jason Merritt/Getty Images

The Weinstein Company used Toronto to promote its upcoming slate while also doing damage control on Madonna's "W.E.," which got knocked around by critics in Venice.

UPDATED: The news was confirmed during NBC's "Sunday Night Football" game between the Detroit Lions and New Orleans Saints.

NBC and the NFL confirmed Sunday night that Madonna will perform during the halftime show at Super Bowl XLVI, set to air Feb. 5 on the network.

Madonna has partnered with a creative team from Cirque du Soleil, choreographer Jamie King and multimedia artists from Moment Factory to create the performance.

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The news, which had been widely rumored for some time, was confirmed during NBC's Sunday Night Football coverage of the game between the New Orleans Saints and Detroit Lions.

Super Bowl XLVI is set to take place at Lucas Oil Stadium in Indianapolis.

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More than 162 million viewers in the U.S. watched last year’s halftime show, which will again be broadcast around the world.

Previous halftime performers include the Black Eyed Peas, the Who, Bruce Springsteen & the E Street Band, Tom Petty and the Heartbreakers, Prince, the Rolling Stones, Paul McCartney and U2. Counting Madonna, the average age of the Super Bowl halftime performers since Janet Jackson and Justin Timberlake's "Wardrobe Malfunction" in 2004 is 54.8 years old, while the average age of the viewers is 43, according to CNBC's Darren Rovell.

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Madonna is currently in the recording studio working on a new album scheduled to be released next year. Her new film, W.E., which she directed, wrote and produced, is opening in a limited one-week awards-qualifying run Friday in Los Angeles and will open nationally on Feb. 3, two days before the Super Bowl game.

The halftime show is an NFL Network production and will be executive produced by Ricky Kirshner and directed by Hamish Hamilton.