Madrid to boost tourism with shorts contest

'Madrid Dares You' will give winner $4,400, festival entry

MADRID -- Looking to attract young filmmakers to Madrid, while making Spain appealing to the American traveler, Madrid's regional authorities announced Monday a short-film competition called "Madrid Dares You."

Unlike many other shorts competitions, the initiative counts with a blue-chip jury chaired by Spanish cult director Alex de la Iglesia, with the world's top chef Ferran Adria, film director Javier Fesser (Mortadelo and Filemon), hotel chain Room Mate CEO Enrique Sarasola and fashion designer Jose Castro also serving as jurors.

The winner will take home $4,400, see the film presented to festivals and form part of Madrid's media relations campaign in the U.S.

Sponsored by the Madrid Film Commission and the Madrid Tourism Board, film students from New York University's Kanbar Institute will have six days to create short films that capture their first impressions of Madrid.

"It's an ideal place to shoot," said Yuri Fernandez Castillo, branding and communications manager of the Madrid Tourism Board. "There is a vibrant energy here that is unmistakable with anywhere else."

The five students are Fred Guerrier, Mykwain Gainey, Neil Orman, Rashaad Ernesto Green and Marie Dvorakova. They will have 72 hours to conceive and shoot the films and 72 hours to edit them before returning to New York.