Madrid Film Screenings to kick off Sunday

Screening 33 films from Spain to 117 buyers from 30 countries

MADRID -- The 5th Madrid de Cine Spanish Film Screenings will kick off Sunday, showcasing 33 films from Spain to 117 international buyers from 30 countries.

Oskar Santos' supernatural drama set in a hospital "For the Good Others" and Mar Coll's profile of a Catalan family at a life cycle event "Three Days With the Family" are two of the films with good buzz going into the event, which runs June 20-22.

"Others," produced by Alejandro Amenabar, Fernando Bovaira's Mod Prods. and Telecinco Cinema, stars Eduardo Noriega and Belen Rueda -- acting godmother of this year's edition.

Rueda also toplines Guillem Morales' much-anticipated "Julia's Eyes," which re-teams producers Rodar y Rodar and Guillermo del Toro after their first venture -- "The Orphanage."

Market premieres include Emilio Ruiz Barrachina's English-language "The Disciple," Manuel Huerga's space documentary "Sun and Moon" and Alex Coll's digital 3D "The Happets."

A date shift from early June to the end of the month was well-received by sellers, looking to bolster the 4% that international sales account for in the sector's revenue.

"It gives us a bit more room to work after Cannes," said Imagina International Sales' Beatriz Setuain. "Unfortunately, it also coincides with the World Cup." But that hasn't altered expected attendance at all.

Almost 75% of the buyers hail from Europe, but HBO, Magnolia Pics, Lap TV, Strand Releasing, TLA Ent and Venevision are slated to attend. Korea's Entermode and Japan's Cetera International, Only Hearts Co. and Aya Pro Co. have confirmed they will attend.

The Spanish film industry's top brass throws its weight behind the platform, organized by the producers' federation FAPAE, backed by the Foreign Trade Institute, the Film Institute, the regional Madrid government, Producers' rights management entity EGEDA and the Madrid Chamber of Commerce.

For the first time, foreign press has pre-screened films using a VOD VeoSpain service that EGEDA plans to make available for Spanish sales agents use in attracting buyers.