Magnolia buys 'Humpday' at Sundance

Unusual pact will see pic head to VOD first

More Sundance coverage
THR's "Humpday" review

PARK CITY -- A four-day tango for indie comedy "Humpday" ended Monday night when Magnolia closed on a deal for the pic.

The unorthodox pact will see Magnolia release the film first via video-on-demand this summer and then in a theatrical run one month later.

The movie stars Mark Duplass and Joshua Leonard as friends who, on a lark, decide to make a gay porn movie. A number of distributors had made offers on the pic, with IFC and Roadside among the buyers in the mix.

The buy is the third pickup and the first for Magnolia at Sundance this year.

Submarine repped the filmmakers.