Magnus Hollo tapped for licensing post

Named SPHE's managing director of worldwide licensing

Sony Pictures Home Entertainment has named company veteran Magnus Hollo to the newly created position of managing director of worldwide licensing.

Hollo will report to Aodan Coburn, executive vp worldwide operations. Based in London, he is charged with maximizing revenue from licensing partnerships and developing third-party distribution opportunities in new markets.

Hollo moves from Sony’s retail service unit, a joint venture of Sony DADC and Sony Pictures that offers vendor-management services for retailers and publishers.