Magnuson new WBTVG sr. vp


Warner Bros. TV's publicity head Sharan Magnuson has been upped to the newly created position of senior vp worldwide publicity, overseeing publicity for all Warner Bros. TV Group production and distribution divisions.

A year after WBTVG consolidated the marketing efforts of all its divisions with the creation of the Warner Bros. Worldwide Television Marketing unit, Magnuson's promotion brings under one executive all publicity and communication activities across all platforms. Those activities will now be part of the Worldwide Television Marketing unit. Magnuson will report to the head of that unit, Lisa Gregorian, executive vp worldwide marketing at WBTVG.

Magnuson also will continue to work closely with Susan Fleishman, executive vp corporate communications, Warner Bros. Entertainment, as well as Scott Rowe, senior vp corporate communications at Warner Bros. Entertainment.

"Our goal in establishing the Worldwide Television Marketing unit was to create a unified marketing and communications department that speaks in one voice about our content to all constituencies, and we are thrilled to have Sharan heading up publicity for this group," Gregorian said.

In the new post, Magnuson, who has been heading the publicity team for WBTV and Warner Horizon TV, will now add oversight of the publicity efforts for WBTVG's three other production divisions — Telepictures Prods., Warner Bros. Animation and Studio 2.0 — as well as WBTVG's three distribution units: Warner Bros. Domestic Television Distribution, Warner Bros. Domestic Cable Distribution and Warner Bros. International Television Distribution. She will continue to work closely with WBTV president Peter Roth.

"Sharan has been an invaluable member of our team since she joined the company in 1999," Roth said. "She is passionate, resourceful, incredibly talented and invaluable for our shows, our producers and our company."

For the past eight years, Magnuson served as senior vp publicity, advertising and promotions at WBTV, handling consumer and trade press and supervising publicity campaigns for the studio. She has overseen the launch of such hit series as "Two and Half Men," "The New Adventures of Old Christine," "Without a Trace," "Cold Case," "The Closer" and "Nip/Tuck." In August, she added publicity oversight of lower-budget and cable series division Warner Horizon TV and supervised the launch campaign for the division's first series, "Pussycat Dolls Present: The Search for the Next Doll."

Before joining WBTV, Magnuson worked at Fox Broadcasting Co. for 12 years, rising to vp entertainment publicity.
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