Makeup Artist Bobbi Brown Leaving Namesake Brand

Bennett Raglin/WireImage
Bobbi Brown

The renowned beauty guru celebrated her company's 25th anniversary this year.

Makeup artist and entrepreneur Bobbi Brown is moving on.

The renowned beauty guru is leaving her namesake label, which she started with 10 lipsticks in New York City in 1991 and later became acquired by Estee Lauder Companies in 1995. "The brand's 25-year anniversary was a wonderful milestone that made me realize it was time to start a new chapter and move on to new ventures," Brown said in a statement.

She continued: "I am thankful for the extraordinary people that I've had the privilege to work with over the years and proud of the creative endeavors and innovative products we’ve created together. I am also incredibly grateful to The Estee Lauder Companies and the Lauder family for the many opportunities they gave me. I'm excited to see what the future holds."

In addition to launching a successful makeup range, Brown has also penned eight books focused on beauty, including Everything Eyes (2014) and Bobbi Brown Pretty Powerful (2012), and previously served as editor-in-chief of Yahoo Beauty.

Brown, 59, opened her second U.S. freestanding retail store in Beverly Hills over the summer; her first boutique is located in Montclair, N.J., where she lives.

"Bobbi Brown Cosmetics is an incredible testament to Bobbi Brown the woman," said William P. Lauder, executive chairman of The Estee Lauder Companies. "More than two decades ago, we met an extremely creative makeup artist with a revolutionary idea that changed the way women feel about beauty. That idea grew into a highly successful, global beauty brand. Bobbi will always be part of our Estee Lauder Companies family and we wish her the very best in the future."

Added Fabrizio Freda, president and CEO of the Estee Lauder Companies: "Our company was founded by an entrepreneurial woman, Mrs. Estee Lauder, and it is in our roots to be a welcome home for entrepreneurs. The success of Bobbi Brown Cosmetics demonstrates that commitment. Today the brand is sold in over 70 countries and is a top makeup artist brand founded by a woman."

Bobbi Brown Cosmetics is currently sold online, in her namesake boutiques and select department stores, including Nordstrom, Bergdorf Goodman and Sak's Fifth Avenue.

According to WWD, global brand president Peter Lichtenthal will oversee the business after Brown's exit.