Malaysia Airlines Flight: Local News Station Apologizes for 'Lost' Poster Tweet

KETV Tweet - H 2014
NY Magazine

KETV in Omaha, Neb., was lambasted online for altering the well-known "Lost" poster to promote its coverage.

A television news station in Omaha, Neb., issued an apology on Thursday for a tweet that compared the missing Malaysia Airlines flight to Lost

ABC affiliate KETV posted a reenactment of the iconic promotional image for the long-running series, but changed the title to "Flight 370" to represent the Boeing 777 that disappeared on March 8 with 239 passengers and crew aboard. 

The offending tweet has since been taken down, and the station has apologized, but not before it was captured in a screen shot on

STORY: Search for Malaysia Airlines Flight Focuses on Debris in Indian Ocean

"We apologize for the post. While it was not intended to be insensitive, we can see how it would be viewed that way in light of such a tragedy," read an e-mail statement to The Hollywood Reporter.

Rather than being able to see the faces of the actors as in the original poster for the ABC drama, the people in the doctored image were dark silhouettes representing those who went missing en route from Kuala Lumpur, Malaysia, to Beijing. 

"What do YOU think happened to Flight 370?" read the tweet, with a link to the station's site covering the latest theories.

STORY: 'Lost' Showrunners on Killing Off Characters, the Polarizing Finale and More Unanswered Questions

Running for six seasons, from 2004 until 2010, Lost focused on the survivors of fictional flight Oceanic 815, which crashed somewhere in the South Pacific while flying from Sydney to Los Angeles. 

On Sunday night, many members of the cast and crew were reunited as part of PaleyFest at the Dolby Theatre in Hollywood, however those attending the panel were asked not to pose questions regarding the missing Malaysia Airlines plane, as it was deemed not to be in good taste.

VIDEO: Family Members of Missing Malaysian Flight Passengers Dragged Screaming From Press Conference

The latest search for Flight 370  focused on an area 1,500 miles southwest of Perth in the Indian Ocean, after two large objects were spotted by satellites. They are thought to be 79 feet and 15 feet in length, and could be as deep as 3,000 feet.