Malcolm Wall exiting Virgin Media

Content chief oversaw launch of Virgin 1

LONDON -- Virgin Media content chief Malcolm Wall is leaving the cable group after three years, as the company contemplates the sale of its channel businesses to pay down debt.

Virgin said Wednesday that Wall is leaving to pursue other business interests and will depart at the end of the month.

During his tenure, he oversaw the launch of Virgin 1 and was responsible for such channels as Living, Challenge, Bravo and Trouble.

Wall also was in charge of Virgin Media's subscription TV service and introduced innovative packaging deals such as the inclusion of premium sporting action from Setanta Sports in a basic pay TV package for the first time, as well as an expansion of Virgin Media's VOD service, which now offers more than 4,600 hours of programming.

He also is chairman of UKTV, Virgin's joint venture operation with the BBC, which operates the Dave and Eden channels.

The company said it will make an announcement about the future management of Virgin's content business "in due course."

"Malcolm's long experience in broadcasting, combined with an acute understanding of the changes that are taking place in the industry, have helped steer our content business into the digital age," Virgin Media CEO Neil Berkett said. "On behalf of Virgin Media, I wish him every success for the future."