'Mamma Mia' is U.K.'s fastest-selling DVD
Overtakes 'Titanic' with 1.7 mil units sold in first dayLONDON -- Phyllida Lloyd's "Mamma Mia!" has danced its way into the record books, becoming the U.K.'s fastest-selling DVD of all time after a day's trading.
Universal Pictures International Entertainment said that the title posted unit sales of just short of 1.7 million, sinking its nearest rival "Titanic," which sold 1.1 million units on its first day on sale back in 1998.
The DVD success follows hot on the heels of massive boxoffice success for the musical movie, which features the hits of Swedish powerpop quartet Abba.
The title sung its way to just shy of 67 million euros ($103 million) at the U.K. boxoffice, making it the highest-grossing British movie of all time on these shores. It qualifies as British under the U.K. government's cultural test.
UPIE president Eddie Cunningham said that the movie's DVD success here is being mirrored around the world.
"Already launched in Australia, 'Mamma Mia!' is set to enter the top five DVDs of all time 'down under,' and the Nordics are shipping an industry record number of units," he said. "Following the U.K. success, we are very excited about our forthcoming DVD launches around the world."
The film stars Meryl Steep, Pierce Brosnan, Amanda Seyfried, Colin Firth, Christine Baranski, Julie Walters, Stellan Skarsgard and Dominic Cooper.